Wyndham Estate's 'Intensity Captured' Campaign hits the Shelves in Bold Fashion

Wyndham Estate’s highly successful ‘Intensity Captured’ campaign is set to adorn the bottles of Australia’s number one selling Shiraz*, BIN 555 Shiraz for a strictly limited time.

The limited release bottles celebrate 35 years since the launch of Wyndham Estate BIN 555 Shiraz and marks an impressive 35 gold medals amassed during that time – one for each year!

The intensely striking bottles of 2007 Wyndham Estate BIN 555 have been fully shrink-wrapped with the artwork from Wyndham Estate’s current advertising campaign that depicts the intense fruit flavours so typical of the Wyndham Estate style.

Wyndham Estate Brand Manager Katherine Candy talks about the aims of the campaign;

“The ‘intensity captured’ campaign simply and effectively communicates the bold fruit flavours of our wines to potential customers. By extending the advertisement right through to the bottle on the shelf brings full integration of the campaign and helps to drive recognition for consumers when seeing the ads.

“The style of the Wyndham Estate BIN 555 Shiraz has proven to be immensely popular with both wine professionals and consumers alike consistently succeeding on the show circuit and as Australia’s best selling Shiraz for the past two years.

“The aim of the campaign thus is two-fold; firstly it aims to attract new customers to trial BIN 555 Shiraz through stand out on shelf and secondly, it aims to reward our loyal drinkers with a special limited release commemorative bottle”.

The bottle will be available nationwide from July 2009 for a limited time only.

2007 Wyndham Estate BIN 555 Shiraz   RRP of $15.99

* AC Nielsen data, Jan 2009

For further information please contact Kate Kriven at Liquid Ideas on 02 9667 4211 or katekriven@liquidideas.com.au

About Wyndham Estate:
More than 180 years ago, English immigrant George Wyndham pioneered the Australian Wine industry by planting Australia’s first commercial Shiraz vineyard at Dalwood, along the banks of the Hunter River, New South Wales in 1830. Dalwood Wines, operated until 1970 when the winery was renamed Wyndham Estate in honour of George Wyndham – The father of Australian Shiraz.

Wyndham Estate continues to make benchmark shiraz, with a portfolio now includes three distinct ranges - the ‘Bin’ range; the George Wyndham premium range and the Black Cluster Hunter Valley Shiraz.