By Clyde Mooney
Island2Island has released a promotion for Angostura bitters to reward on and off-premise customers for stocking and promoting the brand.
Bars and bottleshops selling Lemon, Lime & Bitters over the bar or counter can offer patrons the opportunity to win a branded bar-fridge, which they will be able to give away onsite at a date of their choosing.
Liquor stores have the added opportunity to lift margins by scoring an extra case of 12 x 330mL cans when they purchase five.
Distributors, Island2Island, are hoping to inspire the trade with Angostura’s profit potential, pointing out that more than $1,100 profit can be generated on regular soft drinks with one case of 24 bottles of Bitters.
Both promotions will be supported with marketing aides; a case stacker in stores and tent cards and posters on-premise.