Bundaberg to launch 125th anniversary rum
By James Atkinson
The Bundaberg Distilling Co. has announced it will launch its "most exceptional rum to date", the BDC 125th Anniversary Rum (pictured), while it will also update the label on Bundaberg Rum Original to mark the occasion.
Available from July, the new label design on Bundaberg Rum Original recognises the distillery's 125-year milestone and marks the first stage of its anniversary celebrations, according to owner Diageo.
"Further honouring the occasion, the launch of BDC 125th Anniversary Rum represents the pinnacle of all that the BDC has achieved in 125 years," Diageo said. [continues below]
BDC 125th Anniversary Rum was produced by the distillery's master craftsmen by blending some of its oldest and rarest rums.
It will be available at selected retailers from November 22 in a 700ml bottle and is limited to 1,888 numbered bottles in a nod to the BDC's birth date in 1888.
Bundaberg Rum marketing manager Andrew Oughton said: "Through BDC 125th Anniversary Rum, we hope to offer Bundy enthusiasts an exceptional liquid, fit to parallel the exceptional passion and loyalty we've seen from our customers over the past 125 years."
Bundaberg Rum also revealed that the anniversary celebrations will include bringing back fan's favourite Bundaberg Rum Distiller's No.3.