Heineken gets to Grips with New Look

18 April, 2011 by TheShout

By Amy Looker

Heineken is sporting a refreshed look, following the launch of a new bottle which will debut on Australian shelves later this month (April).


The new bottle features subtle enhancements, including an embossed arc on the back of the bottle providing better grip and a slimmer body to create an elongated appearance.

Heineken Lion Australia marketing director, Martyn Ferguson, said the new bottle has a contemporary appearance and is designed to enhance the overall drinking experience.


”We know our drinkers notice small details, which is why Heineken has dedicated so much time to this design update,” said Ferguson.

“Every single element has been carefully considered to ensure our drinkers feel a subtle but significant difference.”

The new look bottle launches in Australia this month and will be rolled out globally over the next two years.