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RTD News
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Top selling UK RTD brand WKD is set to test the local cider market with the launch of WKD Apple Cider next month (September), a brand extension said to be a 'sweeter, lighter cider drink with a more modern image'.
more...
[Mon 30/08/2010 02:39:04]
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Popular RTD Vodka Cruiser has this week (Aug 23-27) launched a new campaign - 'Pick Your Party, Make Your Mix' - that engages the trade and public.
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[Wed 25/08/2010 02:31:30]
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Following on from the launch of Black Barrel Kentucky Straight Bourbon Whiskey and Cola earlier this year, BDS Marketing have introduced two new Black Barrel ready to drink derivatives.
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[Wed 30/06/2010 03:04:28]
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New statistics have revealed that the controversial RTD tax has forced drinkers from pre-mixed alcohol drinks to full spirit bottles.
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[Fri 28/05/2010 01:59:21]
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Diageo Australia has announced that it will be adding a no sugar product to its Bundaberg Rum RTD portfolio.
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[Fri 16/04/2010 12:37:51]
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Smirnoff fans will be wired for sound this April, when Diageo Australia launches its Smirnoff Speakers gift-with-purchase promotion.
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[Fri 19/03/2010 10:30:28]
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Diageo Australia will invest over $2 million into the launch of the new Smirnoff Mule RTD, which will be available to the trade later this month.
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[Wed 10/03/2010 02:24:46]
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Beam Global has today (March 1) announced the launch of three brand-new RTDs - Teacher's Highland Cream & Cola, Lazy and Appletini.
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[Mon 01/03/2010 02:41:10]
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The Government's 70 percent tax increase on RTDs has passed the Senate on its second attempt.
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[Thu 13/08/2009 03:32:29]
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The Federal Government's $400 million a year tax grab from ready-to-drink (RTD) alcohol products has had no impact on the amount of alcohol that Australians drink, according to the Distilled Spirits Industry Council of Australia (DSICA).
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[Thu 13/08/2009 03:38:47]
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