By Andrew Starke
Coopers Brewery has denied claims made by the Alcohol Policy Coalition that it is misleading consumers by marketing its beer as a ‘body nutrient’.
Cancer Prevention Centre, Cancer Council of Victoria, director, Craig Sinclair, a member of the Alcohol Policy Coalition, had singled out Coopers for positioning its beers as a health product and accused the brewer of false advertising.
However Coopers chairman, Glenn Cooper, said that since he joined the brewery in 1990, Coopers had not run advertisements which referred to Coopers beers as being a ‘body nutrient’ and there had been no below-the-line campaign which made this claim.
“The only reference Coopers has made to ‘body nutrient’ was in an information booklet about the brewery on our website, which was based on historic information,” he said.
“However, any suggestion that we are making these claims as part of our current marketing campaign is completely inaccurate.”