New Bundaberg RTDs released
By Andy Young
Diageo Australia has released a new range of Bundaberg RTDs, expanding its range to include new flavours with its spiced and 33OP rums.
The Bundaberg Tropics RTD will come in two new flavours: mango & passionfruit plus pineapple & coconut. Both of these new products are mixed with crisp soda, have a four per cent ABV and will be available in 4x330ml bottle packs, with a $20 RRP. These two new releases are exclusive to Woolworths and will be available at BWS and Dan Murphys.
Diageo Australia said: "Bundaberg Tropics Pineapple & Coconut with Crisp Soda and Bundaberg Tropics Mango & Passionfruit with Crisp Soda are naturally low in sugar and full of the taste of the Australian Tropics. They are the ultimate refreshing tasting drink for long hot afternoons and evenings with friends."
The company is also releasing two other RTDs, which will be available through all retailers.
The Bundaberg Mutiny Spiced Rum and Zero Sugar Cola is now available nationally with a $20 RRP for its 4x375ml can pack.
The five per cent ABV RTD, features Bundaberg Mutiny, a spiced rum that has been specifically designed to be mixed with cola. The new serving with zero sugar cola plays into the health and wellbeing trend that has come along with the sugar backlash.
Bundaberg has also released a 33OP and dry ginger RTD, which has a stronger nine per cent ABV kick. The 33OP rum is a double distilled, oak aged rum, which is 33 per cent over proof. The new RTD has been blended with a specially crafted dry ginger "for a bold taste".
The 33OP RTD is also available nationally, with a $22 RRP for a 4x250ml can pack.
Bundaberg has also announced today a three-year sponsorship deal with the NRL. The deal will see Bundaberg Rum become the naming rights sponsor of the NRL Super Saturday Series, Official Spirit of the NRL and the Official Spirit of the State of Origin Series.
The partnership kicks off with ‘Bundaberg Rum Super Saturday’ on 2 April and will extend through to the NRL Telstra Premiership Final Series in September and for each of the next two seasons (2017 and 2018).
Bundaberg Rum will also play a part in the State of Origin Series, which will be recognised this year with the release of a limited edition bottle of Bundaberg Rum.
Jodi McLeod, marketing manager, Bundaberg Rum said: “We are excited to be partnering with the NRL because we know that the sport unifies Australians and particularly our Bundy fans. This sponsorship lets us join the fans every Saturday night to celebrate the good times that come when mates get together to watch the footy, whether you’re at the game, the pub or in your living room”.
Andrew Abdo, head of commercial and marketing at the NRL, added: “We’re proud to have a partner with such a long and distinguished history supporting our game. We look forward to enjoying Super Saturday with an icon like Bundy over the next three years.”
As part of its previous NRL partnership, Bundaberg Rum implemented DRINKiQ – a training program to help young players make more informed decisions about drinking or choosing not to drink by educating them on alcohol and its effects. In addition, Bundaberg Rum launched the Fine Form Awards, a consumer campaign that celebrated the importance and benefit of staying in control and at your social best at all times.