Diageo Confirms Cuervo Deal

Jose Cuervo will be marketed and distributed by Diageo Australia from April 1 after the global drinks giant finally confirmed the popular tequila brand would be part of its portfolio. more...
[Fri 12/03/2010 11:35:16]

Gin Drinkers reveal Premium Preference

Recently released data on gin drinkers by Roy Morgan shows that gin is fast growing as a key repertoire category for traditional premium beer and wine consumers. more...
[Fri 05/03/2010 01:46:52]

Shochu takes on Sake in Surry Hills

Japanese spirit, shochu is shaping up to be the next 'it' drink, as its increased global popularity sees it rival favourite Japanese tipple, sake. more...
[Fri 26/02/2010 01:46:07]

Lark to fly over Europe

Tasmania's Lark Distillery has appointed two of Europe's most respected whisky houses - 'La Maison du Whisky' in France and 'Van Wees' in Holland as their latest international distributors. more...
[Mon 15/02/2010 12:31:49]

Canadian Club says 'No' to Beer

Canadian Club whisky is this month (February) launching an innovative marketing campaign imploring Australians to reject beer. more...
[Mon 15/02/2010 12:23:03]

Cider up, RTDs down in Summer Stakes

A record number of consumers have turned to cider to quench their thirst according to new research from Roy Morgan, with the trend likely to continue in 2010. more...
[Fri 12/02/2010 11:36:36]

Sydney Hosts Mount Gay Ambassador

This week (Feb 8 - 12) is all about Mount Gay Rum, as international brand ambassador Chesterfield Brown visits Sydney to talk about the premium Barbadian rum. more...
[Wed 10/02/2010 01:50:31]

McKenna Announces Titan Partnership

McKenna bourbon has announced a three-year partnership with rugby league team the Jetstar Gold Coast Titans. more...
[Mon 08/02/2010 02:58:29]

Buffalo Trace takes Bull by the Horns

Internationally-acclaimed bourbon Buffalo Trace has this week (Feb 1-5) caused a stampede across Australian shores, with the arrival of international sales director, Guy May, to host exclusive tastings and educationals. more...
[Fri 05/02/2010 12:22:26]

Melbourne Toasts Aussie Whisky

Four of Australia's top whisky distilleries will gather together over the next three days (Feb 3-5) to toast and celebrate the local whisky movement. more...
[Wed 03/02/2010 11:31:15]

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