The latest edition of the drinks industry's online talk show, The Intervention, explores the challenges of launching new products into a competitive market. 

SouthTrade International's Gee David hosts the 'Launch Intervention' program, which features guests from Anestasia Vodka and Melbourne's multimillion dollar Bond nightclub.

Also in the program, bars&clubs editor Sacha Delfosse is joined by representatives of a new mezcal brand on the Australian market, as well as the team behind Ychilli liqueur.

Plus, Daniel from Joe Taylor makes a herbal garden salad style Nightingale Cocktail.

Click the video below to watch the new episode now.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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