TWE kicks off Bose promotion

29 June, 2017 by TheShout

Treasury Wine Estates has hooked up with leading music entertainment company Bose for a consumer promotion.

The promotion, which runs until 3 September or while stocks last, is led by Penfolds Max’s and offers consumers a saving on Bose Mini Bluetooth II speakers with the purchase of selected wines.

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The national campaign will run in all Australian liquor retailers including online retailers as well as off premise licensed venues and will be supported by a marketing program that will include audio, digital and print advertising, PR, social media and in-store retail.  

TWE’s Chief Marketing Officer ANZ SEAMEA Europe, Angus Lilley said: “Music and wine entertaining go hand in hand and we’re thrilled to be working with one of the world’s much loved consumer electronics companies to enhance consumers’ wine experience.”

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Consumers who spend $70 on participating wines will be offered a $120 saving on the speakers, which normally retail for $249 and can be bought for $129.

The campaign started this week and the participating wines include Penfolds (entire range), Wolf Blass Gold Label/Grey Label/Brown Label/Bromley/Blass/Blass Reserve/Blass Noir/Altitude (other Wolf Blass excluded), Pepperjack, St Huberts The Stag (other St Huberts excluded), Wynns, Samuel Wynn & Co, Gentleman’s Collection, Devils Lair (Fifth Leg excluded) & Rosemount 7 Trick Pony (other Rosemount excluded).

 

 

 

 

 

 

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