By Amy Looker, editor – National Liquor News 

Vodka O is making its first foray into the RTD market with the launch of four pre-mixed, bar-inspired cocktails. 

The launch will be supported by a $1.5 million campaign, including sampling, above-the-line and digital communications.

According to ASM Liquor’s chief executive officer, Chris Flaherty, the company made the decision to release the range for Vodka O on the back of global trends and consumer demand for more premium, crafted and healthier choices. 

“Since our co-founders sold the first batch of Vodka O in Bondi Beach back in 2004, the brand has always been committed to innovative and passionate ideas,” he said. 

“The Vodka O RTDs are the result of real ingredients, natural processes and flavour combinations that we know consumers will love. We believe Vodka O craft RTDs will inject life back into the light RTD category in a similar way as craft beer reignited the beer category.”

The new Vodka O range includes the Apple, Ginger & Spice; Pineapple, Cucumber & Mint; Pear with a hint of Vanilla; and Strawberry, Cranberry & a touch of Basil.

The Vodka O pre-mix range is available now with an RRP of $4.99 each or $17.99 for a four-pack. 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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