By Annette Shailer
Vok Beverages has created a new team of specialists and a new range of products for the on-premise trade.
While Vok Beverages has traditionally concentrated on off-premise business, the match between the on-premise trade and the company’s key brands has made the move necessary.
Vok Beverages recently welcomed a selection of Foster’s Group wines to its portfolio, including new brands Yarra Ridge, Rouge Homme, Half Mile Creek and Andrew Garrett.
These brands and the formation of a complete on-premise portfolio inspired Vok Beverages to employ a national on-premise specialist team, led by Kyle Mahoney, formerly of Pernod Ricard.
The team has been hand-picked from around the country and will focus on delivering excellent service across the company’s growing range of spirits, RTDs, cider, non-alcoholic beverages and now wines.
Vok Beverages distributes brands such as Pimms, Bulleit, Captain Morgan, Vok Liqueurs and Ruski to name a few.