Duff Beer launches in Sydney
By Amy Looker, editor National Liquor News
Sydneysiders are coming out in droves for their chance to sample Homer Simpson's favourite brew following the launch of the official Duff Beer last week.
Duff Beer will be available on tap for a strictly limited time at the Duff Beer Tavern pop-up bar, which takes its inspiration from Homer Simpson’s favourite dive bar, Moe's Tavern.
The official VIP launch took place last Wednesday, with the crowd getting stuck into cold cans of Duff and chowing down on hot dogs, burgers and donuts.
Released exclusively in Australia, this is the first time that Duff Beer has been officially endorsed by 20th Century Fox, despite numerous versions of Duff being released over the years. [continues below]
Woolworths and its private liquor brands division, Pinnacle Liquor Group, is behind the launch, with Duff Beer to be available exclusively through Dan Murphy’s and BWS from this Wednesday, 28 May.
Duff Beer will retail for $17 per six-pack and $45 per case.
The Duff Beer pop-up tavern at the Woolloomooloo Bay Hotel is open from 5pm to 11pm every night this week, with the last beers to be poured on Friday.