Awards recognise catalogues as effective sales tools

30 August, 2017 by Ayoung

The Australasian Catalogue Association (ACA) held its 26th annual awards last week, with liquor retailers celebrated for their successful catalogue campaigns.

This year’s finalists included Vintage Cellars, Dan Murphy’s and P.A.L.S who were recognised for the successful campaigns they ran from May 2016 to April 2017. Ultimately it was Vintage Cellars’ ‘Best Of Awards 2017’ produced by AJF Partnership and the Coles In-House team that wowed the judges.

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Lydia Kwan, Production Manager at Vintage Cellars said: “We are truly honoured for the award, being the Winner of the category is something we are all thrilled about. We are continuously evolving our marketing strategies to keep our customers informed with engaging catalogue content, and we are thankful it is being recognised by industry leaders.

“I am so proud to be a part of such a talented team of creators. Congrats to the team for producing our ‘Best Of Awards 2017’ catalogue highlighting our favourite picks as well as sharing our knowledge with customers. Catalogue marketing is a key element to our overall branding, so to be awarded for our hard work is terrific.”

Liquor catalogues are continuously proving to be highly effective in driving sales. According to Roy Morgan Research, 5.2m Australians have read a liquor catalogue and bought alcohol in the last four weeks.

A spokesperson for the ACA added: “All finalists in the ‘Liquor’ category produced outstanding entries for the awards as liquor retailers continue to develop their catalogue toolkit to deliver strong sales and engagement results to their customers.”