Bacardi has announced that it will cut plastic in its range of gift packs by half.

The move comes just before the busy festive gifting season, and will affect packs from the flagship Bombay Sapphire gin, Dewar’s whisky and Grey Goose vodka brands.

Rodolfo Nervi, Bacardi’s Vice President of Global Safety, Quality and Sustainability declared Bacardi’s intention, “to be the most environmentally responsible global drinks company”.

“We will only achieve this ambition by constantly exploring and investing in new innovations, like sustainable alternatives to plastic, which will help us meet our environmental goals.”

Bacardi says this reduction will remove 147 tonnes of single-use plastic annually and is part of a strategy that will see the company cut out 100 per cent of single-use plastics by 2023. Barcardi plan to go totally plastic free by 2030.

The plastic will be replaced by cardboard that has been certified as sustainable by the Forest Stewardship Council.

In a statement to press, Nervi said Barcadi had achieved its success by “always looking to the future and doing the right thing for our consumers, our customers and our company. Today’s announcement confirms this.”

Bacardi is working in line with the United Nations Sustainable Development Goals (SDGs), reflected in their own Corporate Responsibility program, Good Spirited. Additional goals include: 50 per cent in greenhouse gas emissions, 25 per cent reduction in water consumption, and zero waste to landfill at production sites.

Bacardi’s new, reduced plastic gift packs will be available in select markets throughout the holiday season.

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