By James Atkinson

Senior executives from Coca-Cola Amatil, Molson Coors and the Australian Beer Company celebrated the tapping of the first keg of Blue Moon Belgian White in Sydney yesterday.

Pictured below, the executives celebrating yesterday's launch of the CCA beer and cider portfolio were John Murphy (CCA’s MD Australian Beverages); Brett Vye (Chief Commercial Officer, Global License Molson Coors); Roger Eaton (Molson Coors Director); David Coors (Molson Coors GM Australasia); John Casella, MD of Casella Wines and his son Daniel Casella, Derek O’Donnell, the GM of the Australian Beer Company (CCA’s JV with Casella) and Paul Gloster, CCA Beer and Cider. 

The first shipment of Blue Moon Belgian White was tankered across the Pacific to be kegged at the Australian Beer Company's brewery in Griffith.

CCA yesterday said Blue Moon will initially be rolled out to more than 250 on-premise taps across Australia.

The Shout Team

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