Penny Sippe’s Australian Cocktail Month will be back, and bigger, in May 2022 with more cities set to take part, as Canberra, Darwin, Geelong, Gold Coast, Hobart, Newcastle, Noosa and Perth join Sydney, Brisbane, Melbourne and Adelaide.
Sippe developed Australian Cocktail Month as a way to champion the Australian cocktail industry and support bars and bartenders in welcoming guests back into their venues. The inaugural Australian Cocktail Month, May 2021, saw 72 venues taking part, 18 each in Sydney, Brisbane, Melbourne and Adelaide.
And Sippe said she hopes to add around 50 bars to that for 2022.
“I am proud to provide assistance to the industry as they rebuild following the pandemic,” Sippe said.
“I am also excited to extend Australian Cocktail Month programming to an additional eight cities for May 2022. Around 120 bars will take part next year – an essential development to showcase the talent of Australia’s many hospitality professionals.”
The month-long celebration focuses on the best local and international spirits, liqueurs, and mixers – everything required for a memorable cocktail occasion. Low and no alcoholic options also featured allowing consumers to partake without compromising on the cocktail experience and flavour.
The 2022 Australian Cocktail Month will continue with the goal of supporting bars and bartenders along with cementing May as the month Australia joins together to celebrate the hospitality industry that makes our cities so vibrant. Once again Australian Cocktail Month will join forces with brands to deliver feature events and experiences to engage consumers throughout the month.
Brands who want to join this positive movement to support the bar industry – at a time it needs more support than ever – should reach out to Sippe to discuss opportunities – penny@australiancocktailmonth.com.au.
Tash Conte Owner of award-winning bar Black Pearl, said of Australian Cocktail Month: “Another year of COVID has only reinforced the need for a dedicated program to support bars and bartenders, as we host our patrons and create memorable cocktail experiences.
“We partnered with Penny for Australian Cocktail Month 2021 and look forward to working together again in 2022 and rebuilding hospitality in Australia.”
Consumers will unlock unique bar experiences, escape the day to day and enjoy delicious cocktails with the Australian Cocktail Month ticket. The $20 ticket allows guests access to a special menu of cocktails created exclusively for the month. The menu will be available at participating venues, with cocktails priced at $14, and non-alcoholic options at $10.
A ticket to Australian Cocktail Month can be used at any participating venue throughout May. Tickets go on sale early 2022, so follow Australian Cocktail Month on Facebook and Instagram (@australian_cocktail_month) and sign up to the event’s newsletter on www.australiancocktailmonth.com.au to be first in line for a ticket and watch as Australian Cocktail Month 2022 comes to life.