Endeavour Group has announced Benjamin Ward as the new Managing Director of Dan Murphy’s after the group made changes to its leadership team to support the next phase of growth and refreshed business strategy.
Ward brings more than 25 years of retail experience to Endeavour with leadership roles at Super Retail Group and Aldi, and will commence in his new role on 27 January 2026.
His appointment follows Agi Pfeiffer-Smith stepping down from Dan Murphyʼs after five years with Endeavour Group. Pfeiffer-Smith will remain in the role until the end of March, ensuring a focus on trading for the important Christmas period and enabling a smooth leadership transition.
Further changes to the leadership team see Catriona Larritt join Endeavour from Qantas in the newly created role of Chief Customer Officer. This position will integrate Marketing, Customer Insights, Digital, e-commerce, Data & AI and Loyalty to strengthen the Groupʼs refreshed customer strategy and focus.
Brendan Sweeney will join Larritt’s team as Chief Digital and Data Officer following Claire Smithʼs decision to leave Endeavour Group. Sweeney joins Endeavour Group from Catch, where he has been the Managing Director for the past two years.
Finally, Jill Henderson has been appointed Chief Legal Officer following Peter Atkinʼs decision to leave Endeavour Group. Henderson joins Endeavour Group from BHP Limited, where she was consulting on various legal and people matters, including leading the development of an overarching global Pay Compliance & Governance Framework.
Interim CEO Kate Beattie said: “Our strategy refresh is progressing well and is reinforcing our confidence in the underlying strength of the business and our brands. We are excited about the opportunities ahead, and to drive the execution of the strategy in the new year we are pleased to welcome these experienced executive leaders to the Endeavour Group team.
“On behalf of the Board and management, I would like to thank Agi, Claire and Peter for their significant contributions to Endeavour Group and wish them all the best for the future.”