Slane Irish Whiskey to launch in Australia
The rise and rise of Irish whiskey shows no sign of abating, with Brown-Forman launching its new label, Slane Irish Whiskey, in Australia this month.
Slane Irish Whiskey is triple-casked in virgin American Oak, seasoned oak and Oloroso Sherry casks to deliver a “bold yet smooth spirit” which is described as having a “more robust flavour than traditional blended Irish whiskeys”.
Slane Irish Whiskey is a collaboration between the Brown family of Brown-Forman in Kentucky and the Conyngham family of Slane Castle in Ireland.
“We set out to deliver a new take on Irish whiskey, one that respects the traditional style but at the same time excites us about where it can go,” says Alex Conyngham, co-founder and brand ambassador of Slane Irish Whiskey. “We’re fortunate to source our virgin American oak and seasoned oak casks from Brown-Forman’s own cooperage. It’s fantastic as the triple-casked layers create this incredibly satisfying complexity for Slane Irish Whiskey and we’re very proud of what we’ve created.
“It’s a terrific tale of two families who share similar values joining to create a lasting legacy for Irish whiskey,” Conyngham added. “The whiskey is a nod to Slane, right down to the striking black bottle that evokes the symmetry of Slane Castle.”
Slane Irish Whiskey is 40 per cent ABV and is available in Australia from September 2017. Currently, it is only available in Ireland, limited states in the USA, the UK, and Australia.