By Andrew Starke
Simon Cant was formally offered the job after an extensive recruitment process that saw more than 100 candidates progress through the initial selection process.
The Fine Wine Ambassador Role was recently voted as Melbourne’s Ultimate Job by the people of Melbourne in the Drake International Ultimate Job Campaign.
Cant has been working with the Foster’s wine business for the past five years after joining the business as the wine specialist for NSW.
He relocated to Melbourne 15 months ago to become category manager for on-premise.
In announcing the appointment, Treasury Wine Estates managing director Australia and New Zealand, David Dearie said: “Simon has considerable experience within the wine sector and is always passionate in his approach and about our industry.
"These things considered, he was an obvious choice for Melbourne’s Ultimate job.
“In his new role as Fine Wine Ambassador, Simon will focus on building the appreciation and distribution of the Treasury Wine Estates brand portfolio,” Dearie continued.
“He will work closely with George Samios, Treasury Wine Estates global wine ambassador to build long-lasting relationships with influential consumers, key decision makers in high-end restaurants, principal retail and corporate clients and leading wine industry groups.”
Cant said he was delighted to be presented with the opportunity.
Wine is my passion and this role will allow me to share this passion with colleagues, customers and consumers,” he said.
“A lot of people may say they have Melbourne’s Ultimate Job but few have the backing of Melbourne.”