Absolut Donates $10K to Bobby Goldsmith Foundation

24 June, 2009 by TheShout

By Andrew Starke

Absolut Vodka has embarked on a project called Absolut Colours, which has already donated $10,000 to the Bobby Goldsmith Foundation (BGF).

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Through sales of a limited edition bottle featuring the rainbow flag during the first half of 2009 and a contribution from distributor Pernod Ricard Australia, Absolut brand manager Monica Hart was able to present a cheque for $10,000 to BGF president, Bev Lange in Sydney.

“We are pleased and proud to be able to present this cheque to the BGF as a small contribution to their good work in not only raising awareness about gay rights issues and the important need to maintain the fight against HIV/AIDS, but their continued support and care programs of those suffering HIV and AIDS related illnesses,” Hart said.

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Lange said the donation from Absolut Colours would make an important contribution to directly helping BGF’s clients – those living in poverty with HIV.

“If you want to equate this donation to the impact that it can have, $10,000 will pay for the course fees of 80 clients who are studying to return to work, or for six month’s supply of essential, life-saving HIV medications for over 100 clients," she said.

 

 

 

 

 

 

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