Asahi’s Mist Wood reinvents gin
By Deborah Jackson, editor National Liquor News
Asahi Premium Beverages has launched a new gin-based RTD in the lead up to summer.
On shelves now, Mist Wood is a premium, pot-stilled gin paired with unique non-tonic flavour combinations including Apple, Orange & Bitters, Grapefruit & Lime, and Elderflower & Lime.
Deliberately pitched at the premium end of the RTD category, Mist Wood is “ideal for those looking for a sophisticated and interesting drink” with Mist Wood’s producer Asahi believing that it capitalises on the resurgence of gin in an innovative way.
Mist Wood is available now in BWS, Dan Murphy's, First Choice, Liquorland and through the independents. It comes in 4x320ml packs, is five per cent ABV and retails for $19.99.