By James Atkinson
Rekorderlig Cider has invited consumers to participate in the unveiling of its newest flavour addition by playing an innovative 'hide-and-seek' game on Facebook.
Rekorderlig marketing executive Elle Lewis said: “Rekorderlig Cider is excited to announce the global launch of our latest flavour here in Australia. Hitting bars and stores early March, Rekorderlig has put the discovery of our new flavour in the hands of their 220,000 Facebook fans via their consumer app – The Beautifully Swedish Cider Hunt!”
In the ‘Where’s Wally’ style game, Rekorderlig has hidden a bottle of the new flavour within a Google Earth-style image of the busy streets of Stockholm, Sweden.
The high resolution photos allow viewers to zoom into the image in great detail in a bid to find the new flavour buried amongst three hundred unique Rekorderlig posters, images and signs.
One lucky fan will not only uncover the new flavour, but could also be the first consumer in the world to receive a full case.
To participate in the hunt, consumers will have to visit the app, once it is live here.