By Amy Looker
Jacob’s Creek will introduce the next instalment in its global ‘True Character’ advertising campaign this Sunday night (Nov 6).
Entitled ‘Together We Sparkle’, the commercial centres on five young women reconnecting over a story and a bottle of Jacob’s Creek Sparkling.
Keen to reconnect with Jacob’s Creek Sparkling’s core 35 to 49 year old female target audience, Jacob’s Creek is spending over $1million on the launch, which will go to air on Sunday evening.
The commercial will run for three weeks on Channel 10 and 7 and then air again during the Australian Open with the exclusive broadcast rights Jacob’s Creek has with Channel 7.
The campaign is part of a $12 million ‘master brand’ spend for the Jacob’s Creek, including the Australian Open and the launch of its new still Moscato.