By Andrew Starke
Lion Nathan has dropped the Nathan from its name and those of its subsidiaries and will in future simply be Lion.
The branding will be changed in August and rolled out by November.
While no formal business names will be used other than Lion, category and geography will be employed informally to distinguish between business units as required:
- Beer, Spirits and Wines, Australia (formerly Lion Nathan Australia)
- Beer, Spirits and Wines, New Zealand (formerly Lion Nathan New Zealand)
- Dairy and Drinks (formerly National Foods)
Lion CEO Rob Murray said the change to the corporate brand was the next stage in the evolution of the company.
“We became Lion Nathan National Foods in October 2009 when Kirin Holdings purchased the remaining shares in Lion Nathan, and merged the company with its foods business, National Foods,” he said.
“Since then we have come a long way in integrating our business, and our new name reflects our shared purpose and identity.”