By Deborah Jackson, editor National Liquor News
The Black Douglas has rebranded its 700ml bottle and RTD range in order to capture a younger audience.
Its 700ml master brand has been simplified with the distinctive shield now more prominent and the addition of detailing within the shield.
The RTD range has been updated with a more modern look to help the range stand out on the shelf while improving the navigation between variants with clear colour coding for the cola, dry and zero sugar cola mixes.
Produced from natural ingredients and aged in oak casks for at least three years, The Black Douglas Scotch combines carefully selected malt and grain scotch whiskies from predominantly Highlands and Speyside distilleries to create the rich character and smooth finish that The Black Douglas has been known for 50 years.
The new packaging will be are now available in stores nationally at RRP $39 for 700ml bottle and RRP $22 per six-pack RTDs.