SportsPick Live and Paramount Australia (Network 10 and Paramount+) have announced an exclusive multi-year partnership bringing football to commercial venues across Australia.
Entain Venues Live has secured commercial distribution rights to Paramount’s package of football games including Australia’s Isuzu UTE A-League Men and Ninja A-League Women along with more than 100 international football games.
“We’re excited to be partnering with Paramount Australia allowing us to bring Australian football into venues nationwide, championing both women’s and men’s leagues with equal passion,” said managing director of Entain Venues Mark Sturdy
As a part of the deal, venues will also have access to major international tournaments including the AFC Women’s Asian Cup 2026, the AFC Asian Cup Saudi Arabia 2027 and the FIFA Women’s World Cup Brazil 2027.
“We’re creating a powerhouse of sports entertainment for the commercial market,” added Sturdy.
Fans will be able to catch top-tier football action in pubs, clubs, casinos, accommodation facilities and right across the broader commercial market in Australia.
The landmark agreement is set to significantly enhance entertainment options for venue operators by boosting foot traffic and increasing the accessibility of football for fans.
“Our partnerships aren’t just about streaming matches; we’re completely invested in growing the sports in our portfolio while elevating the local venue as the place that unites fans,” said Sturdy.
Both companies are committed to bringing communities together through the power of sport and delivering an exceptional viewing experience for patrons.
“The SportsPick Live business is pioneering commercial venue distribution in the territory and Paramount Australia’s inaugural and multi-year partnership is pivotal in delivering and making available our premium broadcast of all Australian football matches to fans across the country,” said Lachlan Roach, Vice President, Partner Management & Business Development – Streaming Paramount Australia.
Sturdy said the Paramount deal is just the beginning of the business’ aims to further expand into venue sports entertainment.
“This is just the kick off – our vision is to become the undisputed home of sports for venues across Australia.”
SportsPick Live venues will have exclusive access to the upcoming Subway Socceroos AFC Asian Qualifier against China PR on Tuesday, 25 March.
This comes as Entain Venues also recently announced it would be entering the LED screen business, offering venues commercial-grade LED solutions featuring premium components crafted to exemplify international quality standards.
It joins the other arms of the Entain Venues business, including product and offers such as SportsPick, a sports tipping solution; and trivia products such as InnQUIZitive and Quizzame.