Technology continues to revolutionise every industry in the modern economy, so it’s no surprise that there are some major changes to the hospitality industry coming up.
General trends
There are some general trends defining the technological direction of the hospitality industry. These wider movements reflect the changes to the general business landscape and the shifting desires of our customer base. Three key important shifts for the future of the hospitality industry are:
- Mobility
The relentless development of increasingly mobile technology, primarily seen in the improved sophistication and capabilities of smartphones, demonstrates the shift towards more mobile facilities.
- Personalisation
The ability to discern useful customer information from big data is begging to revolutionise customer service and expectations. With the help of increasingly sophisticated data processing and utilising developments like AI and machine learning companies can now personalise online and real-life experiences to delight their customers.
- Social media
Technology has expanded into almost all areas of life, predominantly the ever present social media. Sites such as Facebook, Trip Advisor and Twitter are becoming as influential in the hospitality industry as traditional advertising and website listings.
Exciting new technologies
What specific new technologies are likely to hit the hospitality industry in the coming year, and how will they impact the everyday guest experience?
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