In celebration of pubs across Australia re-commencing in-venue trade, CUB has launched The Pub Reopening Ceremony, a nation-wide pub crawl to encourage patrons to return to their local hotel.
The campaign launched recently in Melbourne at the CUB Brewery in Abbotsford. CEO Peter Filipovic was joined by Mick Molloy and AFL legends Nick Dal Santo and Campbell Brown to officially light the custom-made Tap Torch, which will embark on a three-week pub tour of Australia.
Following the lighting of the Tap Torch, Filipovic officially passed the torch on for it to travel to the first stop of the relay at Melbourne institution The Espy.
A team of official Tap Torch ambassadors will join the campaign as it travels across the country, helping run the Tap Torch to the pubs and communities across Australia. Events will be held and beer will flow at each stop, encouraging the local community to return to their local once more.
“We’re thrilled that pubs are beginning to re-open across the country, and what better way to celebrate than with an official re-opening ceremony and a national pub crawl. We hope that this campaign helps shine a spotlight on the brilliant pubs across the country and encourages Australians to head back to their local and support the pubs that are at the heart of their communities,” stated Filipovic.
Sand Hill Road director Matt Mullins – co-owner of The Espy – said that as venues began to re-open, campaigns to get the public back into hotels were more important than ever.
“This has been a devastating period for the industry, but we’re starting to see the light at the end of the tunnel. Initiatives like this are important in encouraging patrons to safely return to pubs and clubs as the industry gets back on its feet.”
The initiative is an extension of CUB’s For The Love of Your Local campaign, which aims to raise $2 million for pubs across the country to aid in the recovery of Australia’s pub industry.
The pub relay will be heading to the following venues and locations:
VIC:
The Espy (St. Kilda)
Red Lion (Ballarat)
Blazing Stump (Wodonga)
NSW:
Cobargo Hotel (Cobargo)
Glenmore Hotel (Sydney)
Queens Wharf Brewery (Newcastle)
Settlers Inn (Port Macquarie)
Byron Bay Hotel (Byron Bay)
QLD:
Northcliffe Surf Club (Gold Coast)
Story Bridge Hotel (Brisbane)
WA:
Geraldton Golf Club (Geraldton)
The Shoe Bar (Perth)
Kalgoorlie Hotel (Kalgoorlie)
SA:
Exchange Hotel (Gawler)
The Port Club (Adelaide)