Harvest Hotels has undergone a rebrand to Harvest Hospitality, as it gears up for the launch of two new investment funds.
Hospitality investment manager and operator, Harvest Hospitality (formerly Harvest Hotels) is putting its growth strategy into action with the unveiling of a refreshed company brand and the launch of two new investment funds. These initiatives will enable Harvest to continue expanding its footprint in pubs and explore other hospitality-styled investment opportunities.
“As we continue to grow our footprint in our core business of pubs and explore new opportunities across other hospitality strategies, we’ve evolved from Harvest Hotels to Harvest Hospitality – a subtle yet purposeful change to complement our next phase of growth,” said Harvest Hospitality CEO and co-founder Chris Cornforth.
In addition to its two existing closed-end funds, Harvest is expanding its investment offerings with the launch of two new funds designed to offer investors access to the value of Harvest’s platform while pursuing distinct investment strategies:
Harvest Hospitality Income Fund: An open-ended fund dedicated to providing recurring income yield from high quality pub assets.
Harvest Hospitality Opportunities Fund: Building on our existing strategy, the Harvest Opportunities Fund will be a closed-end fund dedicated to maximising returns via a value-add strategy.
“Hospitality assets when combined with operational expertise continue to demonstrate resilience in an ever-changing market, offering strong potential for investment and returns. The Harvest Hospitality Income and Opportunities Funds are designed to give investors access to well operated, profitable assets under structures that address their differing needs; while enabling Harvest to expand its portfolio and gain the benefits of scale,” explained Cornforth.
Harvest Hospitality has grown from a two-person outfit in 2014, to a team of 30 within head office. As part of its latest growth strategy, the group has made a couple of key appointments to drive its new objectives.
“We recently welcomed James Hann as our Chief Investment Officer and equity partner. James plays a key role in driving our growth initiatives, expanding the portfolio, and identifying new strategic opportunities,” stated Cornforth.
“This is in addition to James Crombie who recently joined us as Head of Investor Relations. Last year, we welcomed Mark Pratt as Executive Director, who brings deep expertise in funds management and investor relations. Finally, we’ve also strengthened our teams across marketing, operations, and finance to ensure we’re resourced to continue growing and operating efficiently.”
The two existing close-ended funds focus on 13 large-format pubs within regional New South Wales and suburban Adelaide. The former includes pubs such as Woy Woy Hotel and the Milestone Hotel in Dubbo, both of which have recently undergone renovations. The South Australian fund was created in 2022, and include The Crown Inn in Old Reynalla, The Brahma Lodge Hotel and the Aussie Inn in Hackham.