The O’Hara Hotels Group has renewed its partnership with TAB, announcing a new three-year exclusive wagering deal, with the group now a TAB Marquee partner.
The focus of the collaboration will be uplifting the customer experience at select O’Hara Hotels Group venues by investing in vision technology and highlighting the best of local and international racing on SKY Racing.
Now featuring as an exclusive Marquee Partner, O’Hara Hotels Group is primed to take advantage of TAB’s range of incoming enhancements and offers.
The partnership was announced at CommBank Stadium by O’Hara Hotels Group’s Dan O’Hara, Sean O’Hara, Andrew Glaister, Jarad Kelly and Nicholas Quinn, and TAB’s Amanda Budden and Cathy Nigro.
Brothers and O’Hara Hotels Group owners Sean and Dan shared their excitement about the partnership, and their new position as a TAB Marquee Partner.
“We can’t wait to strengthen our partnership with TAB across our venues. Having TAB as our exclusive wagering partnering is an extremely important part of our day-to-day pub operations and the future growth of our business,” they said.
“Every day our teams strive to provide customers with a great experience in our hotels – whether it is enjoying a drink, a great meal or a punt on the TAB.”
For TAB, the new partnership continues the momentum of its retail business and position as a trusted wagering brand, following the recent announcement that Laundy Hotels has also renewed its exclusive wagering partnership.
Brenden Varcoe, Tabcorp general manager racing industry and venues, said: “TAB is committed to the investment, promotion and enhanced relationship with our strategic end-to-end partners.
“We are the only wagering company that offers the complete omnichannel wagering and entertainment experience for our venues. Our new offering is innovative, fresh and presents a new experience for customers which we are really excited about.
“The O’Hara Hotels Group is key to our retail strategy, and we are looking forward to working with them and growing both of our businesses across their network of renowned pubs,” he added.