For sports fans, there’s nothing better than enjoying an ice-cold beer while watching live sport at their local with a bunch of friends. And with year-round live sports coverage from Foxtel, venues can create a dynamic and exciting atmosphere that keeps sports enthusiasts coming back for more.
Over the spring months, there’s plenty of action in the world of motorsport with both the Formula 1 and Supercars seasons coming to their thrilling conclusions in November. New to the F1 calendar this year will be the Las Vegas Grand Prix which incorporates the famed Strip and is at the perfect time for the Australian market, starting at 5pm AEST on Sunday 19 November. Every race of the 2023 FIA Formula One World Championship™ and the 2023 Repco Supercars Championship is live on Foxtel.
From September onwards, US Sports fans will revel in the return of the American leagues with the NFL, NHL and NBA seasons all returning. US Sports are growing in popularity here, with Australia being one of the biggest markets outside of the US for fans wanting to watch American fixtures. For venues, it provides some alternative sporting content to attract new customers and keeps trade flowing at quieter times of the week such as the weekday lunchtime periods.
It wouldn’t be an Australian summer without Foxtel’s summer of cricket coverage. The ICC Men’s Cricket World Cup commences on 5 October, with the Australian team aiming to wrest the championship from current titleholders, England. December ushers in the start of the KFC Big Bash League, and the NRMA Insurance Test Series featuring matches against Pakistan and West Indies.
On the women’s front, there will be plenty of action too, as three one-day matches against West Indies are scheduled from 1 October. Additionally, the Weber WBBL is set to begin its season on 19 October.
After an action-packed spring and summer, the autumn and winter months welcome the return of Australia’s most popular sports – NRL and AFL. Foxtel has every game of every round of the NRL Telstra Premiership and the Toyota AFL Premiership Season to ensure that venues can cater for every footy fan.
On top of all that action, venues can add on Main Event Pay Per Views with thrilling regular UFC bouts and the best boxing events from Australia and around the world. UFC and boxing only continue to grow in popularity in Australia, and Pay Per View events consistently bring more customers into venues. With many fight times being around the Sunday lunch time slot, it often means customers are extending their stay in venues and increasing their expenditure by including a meal.
Foxtel’s year-round live sports coverage is a vital tool for venues aiming to attract more customers, drive revenue and establish a loyal customer base. Sign up for a Foxtel Venues subscription today. Visit foxtel.com.au/venues or contact Foxtel Business on 1300 761 056.
