Summer and the holiday season might see a ramp up in alcohol sales, but not all of the revellers in your venue may want to partake in alcoholic beverages, or at least not for every round. It’s important to have those drinkers covered with a refreshing NOLO beverage that’s more exciting than water or a plain soft drink – the Angostura Lemon, Lime & Bitters.
Key trends from recent years have shown that alcoholic consumption is on the decline as the Australian public becomes more focused on health and wellness. With that has come the boom in NOLO beverages in venues.
It’s absolutely critical to keeping groups in your venues longer by ensuring that you cater to the people within those groups who are not drinking, or drinking less. So what’s the perfect NOLO serve this summer? An Australian classic, of course – the Angostura Lemon, Lime and Bitters.
An Aussie drink
Angostura Lemon Lime and Bitters was invented here in Australia using Angostura aromatic bitters. These bitters were used by British settlers who enjoyed a drink called the Campbell – a dash of bitters swirled in a tumbler, before adding some fresh lemonade. In Australia – where the use of lime was abundant in construction and agriculture – the settlers added lime to the Campbell, creating the now iconic Lemon, Lime and Bitters! The drink’s reach grew in the late 1830s among golfers, who spread the knowledge of the drink all across the country.
Today an Angostura Lemon, Lime and Bitters is arguably Australia’s national drink, with more than 100 million served every year – mostly within pubs and clubs. A refined, adult version called the Soda, Lime & Bitters (soda water, squeeze of fresh lime, five dashes of bitters) is an incredibly refreshing drink that will keep the health and wellness crowd happy at your venue long into the summer.
As consumers are buying NOLO drinks more than ever during the festive period and throughout summer, so it’s a great time to capitalise on this trend with an Aussie classic. Chat to your Proximo rep about POS merchandise to boost your customer communications in-venue and drive sales over the bar.