Looking to drive incremental sales and attract new shoppers? Stock Billson’s—the unashamedly flavour-packed vodka RTD range that’s bringing young female drinkers into the category like never before.

With a fun, nostalgic, and flavour-forward approach, Billson’s is breaking through where others blend in. Its vibrant branding, punchy taste profiles, and an approachable 3.5% ABV make it the perfect entry point for consumers who love great-tasting drinks but are looking for something that stands out from the crowded category. 

Why stock Billson’s?

✅ Brings new consumers into the RTD aisle—highly appealing to female shoppers looking for something fresh and fun.

✅ Drives trial & repeat purchase—unexpected flavours, sessionable liquid, and a disruptive brand identity keep shoppers coming back.

✅ Versatile for any retail setting—perfect for impulse buys, take-home occasions, and on-premise pours.

The must-stock flavours:

🍊 Vodka & Tangle 3.5% ALC/VOL. – A citrus explosion with the perfect balance of sharp and sweet.

🍦 Vodka & Creamy 3.5% ALC/VOL. – A silky, vanilla-kissed classic with fizzy sweetness.

🍇 Vodka & Portello 3.5% ALC/VOL. – A dark berry sensation packed with grape and plum goodness.

Billson’s isn’t just a range of RTDs — it’s a recruitment brand that taps into the flavour-first movement driving category growth. Don’t miss the opportunity to stock the RTD brand that flavour chasers can’t resist!

Contact your Coca-Cola Europacific Partners sales representative, or online via mycca.com.au. Alternatively, you can call our National Sales Centre on 13 2653 or 13 COKE.

https://www.mycca.com.au/

For more exclusive content from National Liquor News, subscribe to our weekly newsletters here.

You can also join Australia’s largest network of liquor retail professionals on LinkedIn, Facebook and Instagram.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *