Australia’s biggest media and marketing conference, Mumbrella360, returns to Sydney’s Carriageworks from 27–29 May. Now that Mumbrella is part of The Intermedia Group, which also publishes National Liquor News, we’re pleased to offer all National Liquor News readers an exclusive 20% discount on tickets, using the code M360NLNTS25.
While Mumbrella360 spans the entire media landscape, this year’s focus on creativity, brand building and effective marketing makes it particularly valuable for liquor retailers and suppliers looking to sharpen their marketing strategies and stay ahead in an increasingly competitive environment.
Across three packed days, delegates will hear from more than 90 expert speakers and experience 10 content streams designed to tackle today’s biggest marketing challenges and opportunities.
Don’t miss your chance to connect with some of Australia’s most influential marketers and media thinkers. Visit Mumbrella360 to view the full program. You can claim your 20% discount by using the code M360NLNTS25 at checkout.
For liquor retailers, the sessions offer insights that are not only relevant but actionable, covering everything from creative campaigns to emerging technologies.
Businesses looking to future-proof their marketing will benefit from the ‘CMO Unplugged’ panel, featuring top marketers from IKEA, REA Group and Goodman Fielder. The panellists will share strategies for staying culturally relevant, adopting new tech wisely, and demonstrating the ROI of marketing – essential insights for retailers and suppliers aiming to drive customer loyalty and business growth.
In sessions that will be particularly relevant to retailers, experts will look at the role AI is playing in content creation and automated rollout – with a case study from Endeavour Group’s general manager of brand, creative and operations Katie Dally.
With many retailers managing multiple brands and campaigns, this case study will show how automation can help streamline marketing execution without sacrificing quality or creativity.
For retailers aiming to connect with younger audiences and stay culturally current, a panel that includes Tik Tok Australia’s head of partnerships, Amy Bradshaw, will examine the role cultural presence plays in driving real business impact.
This session will provide guidance on how retailers can tap into current conversations and platforms to drive awareness and relevance with modern consumers.
Brand personality will also be in the spotlight in a session from Specsavers’ Shaun Briggs, who will share how injecting personality into communications can strengthen customer loyalty and drive sales. For liquor retailers looking to move beyond discount-driven messaging, this offers a roadmap for building emotional connection and long-term brand equity.
Understanding how marketing works at a psychological level will be explored by Rob Mayhew of Neuroconsulting Australia, who will unpack the neuroscience of brand fame. His session will give retailers a scientific perspective on how to make their brand or store top-of-mind for shoppers – insights that can influence everything from advertising tone to in-store experiences.
Other highlights include a session from ALDI’s marketing director Jenny Melhuish and BMF’s creative leaders on turning bold ideas into real business results; and Specsavers’ Shaun Briggs will offer insights into how injecting personality into brand communications can drive loyalty and sales – a useful strategy for pubs aiming to deepen engagement with patrons.
Other headline speakers include Oatly’s global chief creative officer John Schoolcraft and VaynerX’s global CMO Avery Akkineni, both offering disruptive takes on brand building that hospitality businesses can draw inspiration from.
With competition fiercer than ever and attention spans at an all-time low, the 2025 conference theme – FAME – focuses on helping brands, large and small, cut through the noise and stay top-of-mind in a crowded market.
Don’t miss your chance to connect with some of Australia’s most influential marketers and media thinkers. Visit Mumbrella360 to view the full program. You can claim your 20% discount by using the code M360NLNTS25 at checkout.