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The gin category has expanded massively over recent years, growing in consumers, producers, and styles. While the gin boom may have slowed and the category is no longer experiencing exponential growth, it has matured significantly.

Today’s Australian gin consumer has a better understanding of the category than years previous and is looking for high-quality products that deliver on flavour, have a sense of place, and are suited to the way they like to drink gin.

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The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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