The 2025 Retail Drinks Industry Summit takes place in Sydney tomorrow, and will feature a presentation from Circana’s Director of Health and Lifestyle, Jarna McLean, who will unpack the trends that are reshaping Australia’s retail liquor landscape.
McLean will explore shifting consumer confidence, spending behaviours, the rise of moderation and what impact this is having with people who are becoming more health conscious.
As well as detailing areas of optimism, McLean said she will look at where the growth is hiding, which categories are evolving and also how brands can stay relevant in a market that’s both challenged and full of opportunity.
National Liquor News and McLean had a chat about her presentation, which you can see below. And you can find out more about the 2025 Retail Drinks Industry Summit here.
The Summit will also delve into the local challenges that stem from global issues. Find out more here.