Arktika Vodka introduces three ready-to-drink flavours: Raspberry, Lemon & Lime, Lemonade. Targets off-premise and on-premise channels. Aims to capture RTD growth with premium vodka base and fresh fruit appeal.
Arktika Vodka is expanding its portfolio with a new RTD range to meet rising demand for premixed vodka drinks in both retail and hospitality sectors. The range includes three flavour variants: Raspberry, Lemon & Lime, Lemonade. Each is built on Arktika’s clean vodka base, with balanced sweetness and natural flavouring designed for drinker appeal without masking spirit quality.
These RTDs are packaged in 375ml cans, with 4.2% ABV, optimised for shelf visibility in liquor stores and efficient bar service. The Lemon & Lime flavour responds to consumer trends favouring citrus refreshment, while Raspberry and Lemonade flavour profiles cater to those seeking fruit-drive and nostalgia. The product has been lab tested for stability and shelf life, complying with Australian standards for RTDs.
Arktika RTDswill roll out via ALM, Paramount Liquor and other distributors across Australia, with trade activations planned in Q4 2025. Sampling, point-of-sale materials and a targeted social media campaign will support launch. Pricing positioned at mid-premium RTD segment, competitive vs imported RTD offerings, with margin built to suit both retail and hospitality operators.
This launch follows data showing that vodka-based RTDs are one of the fastest growing spirits categories in Australia’s liquor market. Arktika seeks to leverage its existing vodka brand recognition while offering operators a new range to meet consumer demand for convenient, flavourful options.
Edgemill Beverages
Ph: +61 3 9982 8700
Email: marketing@edgemill.com.au