The industry has welcomed the interest rate cut, and although it offers a vital confidence boost, businesses must still evolve with consumer needs and broader challenges.
Author Archives: Molly Nicholas
Posted inNews
Northern Territory’s MUP repeal divides industry
The People’s Alcohol Action Coalition is calling on Coles Liquor and Endeavour to commit to voluntary minimum unit pricing, while the liquor giants look to other harm minimisation measures.
Posted inNews
Nericon wine range gets modern makeover
Dee Vine Estate has refreshed its Nericon packaging and introduced a Pinot Noir, elevating the brand’s identity for the modern consumer.
Posted inNews
Second ILG Quiz winner announced!
We’re thrilled to announce the second winner of the ILG Anniversary Quiz, who takes home a 1.75-litre bottle of Jack Daniel’s.
Posted inNews
Final call for Aussie Whisky Buyer’s Guide submissions
Don’t miss the opportunity to have your brand front and centre in the industry’s go-to resource for navigating the Aussie whisky landscape.
Posted inNews
First ILG Quiz winner announced!
We’re thrilled to announce the very first winner of the ILG Anniversary Quiz, who will receive two platinum tickets to the State of Origin III.
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Win a cellar door experience in South Australia with ILG
The NLN and ILG quiz is open to anybody working in the liquor industry – complete all four rounds here for a chance to win.
Posted inNational Liquor News
Strategic focus on loyalty drives growth for Liquor Legends
Liquor Legends drives growth through loyalty, delivering commercial value for retailers and emotional value for shoppers.
![[yellow tail]](https://theshout.com.au/national-liquor-news/wp-content/uploads/sites/3/2025/06/John-Casella-with-original-yellow-tail-Shiraz-alongside-new-packaging.-Credit-Chris-Pearce.jpg?w=1200&h=900&crop=1)
Posted inNational Liquor News
[yellow tail] reveals new look with modernised branding
For the first time in more than 20 years, [yellow tail] has unveiled a major brand refresh backed by significant global investment.
Posted inNews
Wednesday Women: Rising through the ranks with Serena Carl
When Serena Carl joined Dan Murphy’s, she was one of only a few female Wine Merchants. Now a Store Manager, she shows where a passion for wine can lead.