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Author Archives: Molly Nicholas
Posted inNews
First ILG Quiz winner announced!
We’re thrilled to announce the very first winner of the ILG Anniversary Quiz, who will receive two platinum tickets to the State of Origin III.
Posted inNews
Win a cellar door experience in South Australia with ILG
The NLN and ILG quiz is open to anybody working in the liquor industry – complete every round here for a chance to win.
Posted inNational Liquor News
Strategic focus on loyalty drives growth for Liquor Legends
Liquor Legends drives growth through loyalty, delivering commercial value for retailers and emotional value for shoppers.
![[yellow tail]](https://theshout.com.au/national-liquor-news/wp-content/uploads/sites/3/2025/06/John-Casella-with-original-yellow-tail-Shiraz-alongside-new-packaging.-Credit-Chris-Pearce.jpg?w=1200&h=900&crop=1)
Posted inNational Liquor News
[yellow tail] reveals new look with modernised branding
For the first time in more than 20 years, [yellow tail] has unveiled a major brand refresh backed by significant global investment.
Posted inNews
Wednesday Women: Rising through the ranks with Serena Carl
When Serena Carl joined Dan Murphy’s, she was one of only a few female Wine Merchants. Now a Store Manager, she shows where a passion for wine can lead.
Posted inNews
Australia’s retail crime hotspot identified
Melbourne has experienced a sharp increase in retail theft, while Victoria and Queensland are the worst affected states for issues specific to liquor retailing.
Posted inNews
LMG completes national rollout of More Rewards
With New South Wales now on board, LMG’s More Rewards loyalty program positions the group and its members for long-term, data-led growth.
Posted inNews
Five minutes with… Michael Farah
Dee Vine Estate’s Michael Farah shares insights on evolving wine trends, smarter inventory strategies, and how retailers can harness data to stay competitive.
Posted inNews
Changing the way consumers consider Australian wine
Occasion-based consumption trends are at the heart of the new Wine Australia campaign, designed to celebrate the quality and diversity of Australian wine.