Dan Murphy’s Sandy Bay is Endeavour Group’s 284th store nationally and the newest edition to the company’s growing list of sustainably designed stores.
The 800 square metre store is just one of 10 nationwide to have the state-of-the-art green refrigeration system and dedicated energy management system – both designed to improve efficiency and reduce emissions long term.
Matt Warren, National Equipment Supply Manager at Endeavour described the store opening and its advanced technology as a great accomplishment for the retail group.
“This is a meaningful step forward in reducing the environmental footprint of our store operations, while also setting a precedent for future locations. Introducing this technology at Sandy Bay marks a significant milestone for us,” he told National Liquor News.
“Being the seventh store in the VIC/TAS portfolio – and just one of ten nationally – to feature a transcritical CO₂ system reflects our commitment to the sustainability targets outlined in Endeavour’s 2025 Sustainability Report.”
In addition to the company’s financial year results, earlier this week Endeavour revealed its 2025 Sustainability Report outlining a commitment to addressing climate change and reducing its carbon footprint; adopting and maintaining sustainable practices in its use of natural resources; and enhancing the circularity of products and the industry.
Warren added: “By adopting low GWP refrigeration technology, we’re making sure our stores are aligned with our climate goals, Australia’s climate goals and with what customers are increasingly expecting from retailers.”
Sustainable technology
Warren explained that the Sandy Bay store uses a transcritical CO₂ refrigeration system – a highly efficient and environmentally friendly alternative to traditional Hydrofluorocarbons (HFC)-based systems.
“This technology consumes less electricity, particularly in cooler climates, as it operates more efficiently for the same cooling output. Unlike conventional refrigerants, CO₂ has a Global Warming Potential (GWP) of just 1, compared with R404A, which has a GWP of nearly 4,000,” he said.
“The system design itself is highly advanced, using features such as variable speed compressors and electronic expansion valves to minimise energy waste. By carefully managing pressure in the high-temperature gas cooler stage, the system further optimises performance, making it a smarter and more sustainable solution for refrigeration.”
In addition to the refrigeration system, the store has an Energy Management System (EMS) that monitors electricity consumption across refrigeration, lighting, HVAC etc. in real time, providing a clear picture of where energy is being used.
“From there, the EMS can automatically adjust settings depending on factors like store occupancy, outdoor temperatures, or refrigeration load, ensuring energy isn’t wasted. It also provides alerts and maintenance support by identifying inefficiencies or potential faults before they escalate into major issues,” he explained.
Importantly, Warren said the system generates data-driven insights, helping store managers make informed decisions about operational improvements and new initiatives to reduce consumption even further.
The bigger picture
Warren also reflected on the importance of considering energy efficiency across the industry.
“Sustainability is critically important in our industry, particularly as liquor retail is energy intensive. Refrigeration alone accounts for close to 40 per cent of total store energy use, making innovation in this space essential.”
While innovation and technology are a key part of Endeavour’s ongoing commitment to reducing emissions Warren said it is also about building a stronger business model.
“By embracing new technologies, retailers can not only reduce operating costs but also lower environmental impact. It’s something customers increasingly expect too – shoppers want to support brands that act responsibly and invest in greener practices.
“Beyond that, innovation helps ensure long-term resilience, preparing stores to adapt to future regulatory requirements and energy market shifts. For us, investing in sustainability isn’t just about efficiency, it’s about building a stronger, more responsible business for the future.”
With its focus on environmental impact, Warren said the Sandy Bay store serves the community in more ways than one.
“It is more than just a liquor retailer; it’s a part of the local community. By showcasing sustainable practices, the store helps to educate and inspire customers about the role everyday businesses can play in reducing environmental impact. Sandy Bay contributes not only through its retail offering, but by promoting environmental responsibility and strengthening ties with the community.”