Stuart Alexander is excited to announce the addition of Don Papa Rum to its expanding portfolio of world-class premium beverages and is responsible for the distribution to the On and Off Premise.

Led by Don Papa 7-year-old and Don Papa 10-year-old, Don Papa is the fastest-growing super- premium rum brand in the world, with global volume of 180,000 nine-litre cases in 2019, a 30% increase from 2018.

Award-winning aged Don Papa Rum is produced in the Philippines, on the majestic island of Negros Occidental. Aged for 7 years in American Oak it’s also blended and bottled on the island. It is described as light and fruity on the nose with flavours of vanilla, honey and candied fruits. The 10-Year-Old is a limited edition distilled from the highest quality molasses aged in recharred American oak barrels producing and rich and powerful rum, with dark amber colour.

Stranger & Stranger packaging design company developed the distinctive look in 2012, which is inspired by the beautiful animals and plants of the land.

“Super-premium premium spirits is a clear growth category in Australia, and Don Papa Aged Rum is one of the most exciting and original Rum brands on the global market,” says Nick Nairn, CEO of Stuart Alexander Australia. “We welcome Don Papa Aged Rum to our expanding portfolio of Premium Beverages, and look forward to introducing Australian consumers to this dynamic brand“.

Bottled at 40% ABV and 700ml, for more information on Don Papa Aged Rum, contact your local Stuart Alexander Representative, contactcentre@stalex.com.au or 1800 225 417.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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