Iconic wine brand Fat Bastard has made a bold move with the release of its 2022 Chardonnay in an innovative bagnum format. Combining the convenience of bagged wine with the size of a magnum, this 1.5L option caters to the growing popularity of alternative wine packaging in Australia.
The demand for formats like cans, PET bottles, and bagnums has skyrocketed in recent years, with retailers reporting significant sales growth in these categories. Bagnums, made from lightweight, eco-friendly materials, offer an extended shelf life of up to 12 months and keep wine fresh for 30 days after opening.
Known for its rich, buttery Californian-style Chardonnay, Fat Bastard’s new format offers wine lovers a versatile way to enjoy their favourite drop. The bagnum design is perfect for social gatherings or as a go-to option in the fridge, ready for a single pour or multiple servings over time.
In addition to retail, the bagnum is poised to make an impact in the on-premise sector. With its lightweight, waste-reducing design, it provides venues like bars and restaurants with a practical, sustainable alternative to traditional glass bottles.
Fat Bastard Chardonnay in Bagnum is available nationwide now through red+white
1300 780 074 winesource.com.au