The cover of the National Liquor News March issue embraces the humble gin and tonic through Fever-Tree’s annual G&T Festival, which for the first time will be going national in 2021. Read our Cover Story below.
Fever-Tree’s iconic G&T Festival returns to Sydney in March 2021 for the ultimate celebration of all things gin and tonic across four incredible days.
As well as bringing the event to a new location at First Fleet Park in Circular Quay, the 2021 Fever-Tree G&T Festival will for the first time also be going national, touring the country in the coming months.
Trish Brew, Fever-Tree Australia Brand Ambassador, said: “After a sell-out event in 2019 and a virtual festival experience in 2020, we couldn’t be more excited to bring back the Fever-Tree G&T Festival in 2021 and this year take it on a national tour to help more Aussies explore the fascinating world of gin and tonic.”
In this third year of the much-loved event, fans can expect a more intimate, boutique experience, with three-hour immersive sessions throughout the weekend. Attendees will be able to experience:
- The Tonic Discovery Bar: where they can find their favourite Fever-Tree tonic on arrival.
- The Gin Village: a space to sample and explore different gins.
- The Ultimate Gin & Tonic Bar: where guests can taste a range of bespoke G&T pairings.
- Workshops and discovery talks: opportunities to extend their knowledge of gin with the actual distillers.
Local and international distillers will also be showcasing products that demonstrate the excitement and versatility of gin and tonic. This includes Four Pillars which will launch its latest, yet to be announced, limited release gin, while Archie Rose serves a gin exclusively crafted for the festival, Hayman’s celebrates the lower ABV space with its Small Gin and Hendrick’s explores endless possibilities with its limited-edition Orbium Gin.
Andy Gaunt, Fever-Tree General Manager ANZ, said these elements of the festival will help illustrate the “unquestionable surge” of the humble G&T.
“More than 160 million gin and tonics are expected to be consumed per year by 2022, representing a 55 percent increase from 2018. Australia is seeing strong premiumisation trends in both mixers and spirits, with sales of premium tonic overtaking those of traditional mainstream tonics in retail for the first time in 2020. Fever-Tree has driven the majority of this growth with tonics leading the way,” Gaunt said.
“The COVID-19 pandemic has provided many challenges in the past 12 months, but we are thrilled to bring our network of gin distillers and gin-thirsty consumers back together for the 2021 Fever-Tree Gin & Tonic Festival, in locations around Australia this year.”
More details will be coming soon – keep up to date at: www.fevertreegandtfestival.com.au
Sydney event details
- Location: First Fleet Park, Circular Quay, Sydney
- Dates: Thursday 25 – Sunday 28 March 2021
- Times: Thursday and Friday: 5pm – 9pm, Saturday: 11.30am – 2.30pm, 3.00 – 6.00pm, 6.30 – 9.30pm, Sunday: 12.00 – 3.00pm, 3.30 – 6.30pm
- Tickets: www.fevertreegandtfestival.com.au/
- Details: Early bird tickets cost $55 + booking fee, followed by general admission $65 + booking fee. Ticket includes entry to The Fever-Tree Gin & Tonic Festival, 6 mini G&Ts worth $20, live music, entertainment plus complimentary G&T workshops and discovery talks.
Read more great stories like this in the March issue of National Liquor News.