Independent Liquor Retailers (ILR)is entering 2025 with a bold strategy for growth, focusing on technology, supplier partnerships, and supporting its members in a competitive and evolving market.
CEO Anthony Abdallah reflects on ILR’s achievements in 2024 and outlines the vision for the year ahead. He says that 2024 was a year of transformation for ILR, marked by an impressive expansion of its membership base and the implementation of data-driven strategies that have bolstered both member support and business performance.
“We’ve focused on rolling out key strategies designed to better support our members and position the group for long-term success,” he says. “One of the standout achievements last year was the incredible growth in our membership base, reflecting the value and trust that members place in ILR.”
ILR’s focus on operational efficiency has also been a key driver of success. The introduction of the MarketPlace platform, which streamlines supply chains and simplifies order processing, has allowed members to reduce inefficiencies and focus on core business activities.
“By providing actionable data, ILR empowers members to make smarter decisions that enhance profitability.”
Anthony Abdallah
To address the challenges posed by rising operating costs and wage inflation, ILR is leveraging its collective buying power. Negotiations with suppliers, banks, and service providers have delivered better deals and discounts for members.
Looking ahead to 2025, ILR’s strategies are focused on diversification and embracing the growth of e-commerce. Abdallah highlights the importance of adapting to changing consumer demands, particularly in the areas of RTD and low-alcohol products.
“In 2025, I see the liquor retail industry continuing to grow in RTD and low-alcohol products,” he says. “Consumers are prioritising convenience and health-conscious options, and we are preparing for that.”
Another focus for ILR in the year ahead will be enhancing its online presence. Through the development of member-specific microsites, ILR is positioning itself to meet the growing demand for digital and omnichannel shopping. Abdallah is confident that these steps will allow ILR’s members to thrive in a competitive, increasingly digital marketplace.
“We’re enhancing our online presence to meet the growing demand for e-commerce and convenience,” he explains.
To stay ahead of the curve, Abdallah encourages ILR members to embrace adaptability and innovation.
“Use tools like MarketPlace and digital activations to enhance efficiency and customer engagement,” he urges.
As the retail landscape continues to evolve, ILR is committed to staying ahead through stronger supplier collaborations and strategic investments in technology.
“By embracing innovation and enhancing marketing efforts, we help our members thrive in an increasingly competitive retail landscape,” Abdallah concludes.
Key 2025 trends for ILR members
- RTD and low-alcohol products will continue to gain popularity.
- Consumer demand for value-driven offers, like multibuys and one-litre formats, will grow.
- E-commerce and digital shopping will increase, necessitating seamless online and in-store experiences.
- Data-driven insights and tailored strategies will be essential for profitability.
This article originally appeared in the 2025 Industry Leaders Forum issue of National Liquor News: