It’s like a wine, but spritzer!
Tempus One has dropped just in time for one epic summer.
With the wine category experiencing a steady decline among Gen Z and Millennials, the new drink on the block is encouraging the younger generation to try something different with the release of the flavour-forward Spritzer.
In the last 12 months, almost two thirds of 18- to 24-year-olds have consumed RTDs, making the Tempus One 330ml can format the perfect vehicle to encourage trial and recruitment in the wine category. Tempus One aims to be a challenger in the Pre-Mix category while educating the next generation of consumers about the great taste of wine.
Made from delicious Australian prosecco, Tempus One is all about championing the grape and maximising flavour. These “fruity, juicy and refreshing” Spritzers are available in watermelon, berry and passionfruit flavours.
At one standard drink, Tempus One is an approachable RTD with a sessionable ABV. Perfect for those long days, and even longer nights, Tempus One is a drink for sharing and celebrating, all summer long. A brand that is built around the Sundowner occasion, the new wine spritzer encompasses simple good times and being in the moment.
The launch of Tempus One will be supported through the brands partnership with Live Nation, pouring at festivals throughout the summer, targeting key consumers, with aspirations to recruit the next generation of wine drinkers.
Tempus One has an ABV of 4% (one standard drink) and is now available in 330ml cans.
Get in touch to learn more: Phoebe Case pcase@avlwines.com.au