Jack Daniel’s, the world’s # 1 whiskey, is excited to announce the launch of its newest innovation: the Jack & Cola 250ml MINI 4pk. This exciting addition to the Jack family is designed to make the iconic and popular Jack and Cola serve more accessible than ever before.
The Jack & Cola Mini unlocks new casual, social occasions for the category where dark RTD typically under indexes in and whilst delivering value to consumers.
Perfectly mixed and ready to enjoy, the Jack & Cola MINI premix captures the great taste of the world’s most beloved bar call in a convenient and accessible format at one standard drink per can. It is the first of its kind to deliver one standard drink per can without compromising on taste through reduced ABV/modified formulation.
At a promotional price of $20 for a 4-pack, it stands as the most affordable entry in the bourbon premix category to recruit new drinkers.
Available from mid-September 2024, whiskey enthusiasts and new to category consumers alike can find this new offering at major retailers across the country. Whether it’s a backyard barbecue or a beachside picnic, the Jack & Cola 250ml MINI is your answer to a refreshing and perfectly mixed drink you can enjoy with friends all summer long.