With dozens of new releases across several product categories coming to the market every month, we have compiled a list of some of the latest products available for retail distribution in our Marketplace Round-up.
Theakston, a renowned brewing innovator
Founded in the Yorkshire Dales in 1827, Theakston is one of Britain’s oldest established family brewing companies and is famed worldwide for its wide range of premium ales brewed in a historic Victorian tower brewery.
The brewery is guided by founder Robert Theakston’s passion for quality ingredients and brewing and is still managed today by the fifth generation of direct family descendants. Theakston is renowned as a brewing innovator, brewing a wide range of small-batch cask conditioned and premium keg draught ales, as well as bottled and canned beers for the UK and export markets.
Having employed coopers since the founding of the company, Theakston is proud of its continued coopering tradition, being one of the last remaining breweries in the UK to still have an in-house cooperage.
Theakston’s hero brew is the legendary Old Peculiar Beer, which is exported to many countries and widely admired as an iconic beer style. The range of classic English beers also includes Best Bitter, Theakston Pale and XB Ruby Ale.
Distributor: Empire Liquor
New MINI premix makes Jack Daniel’s more accessible than ever before
Jack Daniel’s, the world’s number one whiskey, is excited to announce the launch of its newest innovation: the Jack & Cola 250ml MINI four-pack.
This exciting addition to the Jack family is designed to make the iconic and popular
Jack and Cola serve more accessible than ever before. Perfectly mixed and ready to
enjoy, the Jack & Cola MINI premix captures the great taste of the world’s most beloved bar
call in a convenient and accessible format at one standard drink per can.
At a promotional price of $20 for a four-pack, it stands as the most affordable entry in the Bourbon premix category to recruit new drinkers. Available from mid-September 2024, whiskey enthusiasts and new to category consumers alike can find this new offering at
major retailers across the country.
Whether it’s a backyard barbecue or a beachside picnic, the Jack & Cola 250ml MINI is your answer to a refreshing and perfectly mixed drink you can enjoy with friends all summer long.
Distributor: Brown-Forman
AFL legend teams up with Lion for zero carb beer launch
After the continued success of Hahn Super Dry low carb beers, Lion has unveiled Hahn’s first zero carb beer in partnership with AFL legend Lance ‘Buddy’ Franklin. Catering to a growing sector of consumers seeking healthier alternatives to traditional beer options, Hahn Ultra Zero Carb has less than 0.5g of carbs per bottle and just 87 calories.
Hahn Ultra Zero Carb is described as a crisp, easy-drinking beer with low bitterness, marking the first release in Lion’s new Ultra Category, which will comprise a range of
zero carb beers.
Sammy Russo, Hahn Marketing Manager – Lion Australia, said: “With the launch of Hahn Ultra Zero Carb beer, we anticipate continued expansion and success for the Hahn
brand, as we cater to the evolving preferences of our conscious consumers.”
Franklin added: “While kicking footies has always come naturally to me, kicking carbs can be a little trickier which is why it’s so good that the experts at Hahn have managed to create a delicious beer that not only tastes great but has zero carbs – how good?”
Distributor: Lion
Celebrating Brand’s Laira Blockers Cabernet Sauvignon on International Cabernet Sauvignon Day
As wine enthusiasts around the globe prepare to raise their glasses on 30 August for International Cabernet Sauvignon Day, there’s one region that stands out among the rest, Coonawarra. Nestled in South Australia, it is renowned for producing some of the finest expressions of Cabernet Sauvignon in the world. Among the many stellar examples from this region is Brand’s Laira Blockers Cabernet Sauvignon.
Named in honour of founder Eric Brand, one of the original ‘Blockers’ (landholders who sold their grapes to larger wineries in the 1950s and 60s) the wine is made in true Coonawarra style, where the unique terroir plays a pivotal role in shaping the character of our wines. Brand’s Laira Blockers Cabernet Sauvignon is the perfect combination of rich fruit, complexity and elegance. The 2018 vintage presents a deep garnet red colour, accompanied by aromas of dark classic berry fruits with subtle oak displaying cashew nut and vanilla aromas.
On the palate, Intense dark fruits are well integrated with cashew nut and vanilla flavours
derived from time spent in barrel. It displays elegance and structure, with powerful finegrained tannins and a long finish.
On 30 August, you’re invited to join in a toast to the legacy of Coonawarra with a glass of Blockers. The balance of fruit and tannin makes it a versatile companion at the table, pairing beautifully with hearty dishes like roasted lamb or aged cheeses, yet also capable of standing alone as a contemplative sipper.
Distributor: Casella Family Brands
Monkey Shoulder gives a fresh mix to its bottle with new, slimmed down look
Award-winning Monkey Shoulder whisky, the 100 per cent malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand’s hero bottle since it started shaking up the traditional whisky category in 2005.
The lowdown on the slimdown: The new and improved Monkey Shoulder bottle is more than just a glass reduction. Refreshingly light, the new look includes a longer neck for an easier pour, for both bartenders and consumers making whisky cocktails at home.
A premium look for a premium whisky: The label design has been optimised for maximum impact, to improve shelf appeal and stand out on the back bar, in-store and online. Monkey Shoulder’s distinctive brand asset – the ‘three monkeys’ icon – features pride of place on the new label. The ‘three monkeys’ badge maintains its position on the new design, and the debossed three monkeys remain on the wooden cork for a premium feel.
Everything remixed but the recipe: Inside the bold new bottles is the same award-winning liquid loved around the world. Made with single malt whiskies from the Speyside region, selected in small batches then married together, Monkey Shoulder Original Malt Whisky
retains its rich, smooth, and fruity flavour.
Distributor: William Grant & Sons Australia – 02 9409 5100 / wgsa.customerservice@wgrant.com
De Bortoli unveils Limoncello Spritz
De Bortoli has announced the release of its latest product, Limoncello Spritz. Citrus-flavoured products are currently dominating the RTD market, and Innova Market Insights reports that they comprise 32 per cent of the overall beverage market.
A refreshing combination of De Bortoli Prosecco and lemon flavours, Limoncello Spritz provides a ready-to-serve spritzer option for wine consumers. Although traditionally consumed as an aperitif, Limoncello Spritz is equally suited to a pre-dinner occasion, paired with a meal, or on its own.
De Bortoli suggests elevating the drinking experience by serving Limoncello Spritz with a sprig of fresh mint and a slice of lemon. In addition, with an ABV of nine per cent, Limoncello Spritz offers flavour to consumers who may be looking to moderate their
alcohol consumption.
Distributor: Direct
Packaging refresh for Robert Mondavi Private Selection Vint
To celebrate its 30th anniversary, Robert Mondavi Private Selection is modernising with a new name and new modern look: Robert Mondavi Private Selection Vint. This new name represents the next chapter in the Robert Mondavi story, one that is committed to crafting and producing the wine you know and love with a refreshed and modern look.
Robert Mondavi Private Selection was launched in 1994 with Robert Mondavi’s vision of bringing high-quality wines from California to every family table. Since its inception, the brand has fulfilled this vision.
This new pack clearly calls out the varietal and the sought after Californian appellation to
assist customers in easily identifying their favourite wine on shelf. Despite a modernised design, customers can feel confident knowing this is only a pack refresh and the liquid in each bottle has not changed.
All four varietals will be refreshed throughout 2024 with Buttery Chardonnay transitioning on shelf first, followed by Bourbon Barrel-Aged Chardonnay, Bourbon Barrel-Aged Cabernet Sauvignon and Rum Barrel-Aged Merlot.
Distributor: Contact dean.kornmand@cbrands.com