Global data analytics company, Nielsen, will launch a new liquor measurement service centred around industry feedback and needs, in Australia in 2019.
The new service will include core liquor measurement solutions, as well as fold in Nielsen’s global and broader measurement capabilities across sports, media and e-commerce services, to name a few.
The news comes off the back of an announcement by Woolworths confirming they had awarded their data measurement contracts to Nielsen and Quantium.
Nielsen’s Pacific Head of Product, Bernie Hughes, said the new liquor service is being built with the liquor industries’ needs at its core.
“Over the past 12 months, the team at Nielsen has held over 20 exploratory conversations with various stakeholders across the Australian liquor industry. The very open conversations have allowed us to understand measurement pain points and requirements of the individual companies, as well as the broader industry, enabling us to build innovative and relevant solutions that are ready to take the liquor industry into the future,” said Hughes.
Nielsen’s Pacific CEO, Justin Sargent, said he is looking forward to Nielsen working closer with the Australian liquor industry.
“The team at Nielsen are passionate about the Australian liquor industry and now is the right time for us to bring our global and local knowledge and capabilities to this market and support this industry for healthy growth into the future,” said Sargent.