Paramount Liquor has proudly unveiled its brand-new website, designed from the ground up with hospitality venues front of mind. This digital transformation marks a bold step forward for the business — one that reflects its evolution from wholesaler to tech-led industry partner.
“At Paramount, our innovation is always shaped by the needs of the people who work in this industry every day,” says Nathan Rowe, CEO at Paramount Liquor. “We’ve built this new website to provide a more efficient, easy and rewarding experience, not just for our customers, but for our supplier partners too.”
Built to deliver seamless ordering, lightning-fast search, and a best-in-class online shopping experience, the new paramountliquor.com.au is a powerful new home for the hospitality industry. With a deep understanding of the unique needs of hospitality professionals, the new site introduces innovative features that make doing business easier, a top priority for the Paramount team.
What’s New: Key Features
• Live Order Tracking – Customers can now track their deliveries in real time.
• Marketplace – Powered by Mirakl, the Paramount Marketplace features over 2,500 new products across wine and craft beer, delivering a dramatically expanded range from top producers in one place.
• Instant Pricing + Seamless Performance – Real-time pricing, zero delays, and smooth, responsive navigation built to match the speed hospitality demands.
• Shopping Lists – Build and save personalised shopping lists to make reordering easier than ever — ideal for busy venues with regular ordering routines.
• Smarter Cart & Checkout Experience – Streamlined checkout with clear visibility of all discounts, deals, and Evolution Rewards, so you know exactly what you’re saving before placing your order.
• Innovative Partnerships – Teaming up with hospitality tech leader EzTenda, bringing exclusive first-pour tendering to Australia — a fairer, more transparent way to do drinks deals.
• Industry-First Rewards – The refreshed Evolution Rewards program offers meaningful, tangible benefits that help venues grow and succeed.
Looking ahead, Paramount sees the launch as a foundational move toward a more connected, tech-enabled future for the liquor industry — one that supports both customers and suppliers.
“With the launch of the new Paramount Marketplace, our customers now have access to a broader selection of the best independent, craft, and boutique producers,” says Rowe. “For suppliers, it’s a powerful platform to connect with a large, engaged customer base.”
“Our ambition to be the tech-led challenger that puts customers and suppliers first is quickly becoming a reality. This launch is just the beginning.”
Explore the new Paramount Liquor website today: paramountliquor.com.au